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Better tracking and attribution starts here. We are so confident in our product we have a 60-day guarantee you'll see ROI .

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Trusted & loved by 550+ data driven companies

UPSTACK PLATFORM

The #1 Toolkit for Data Driven Marketers

Get data you can trust and the insights you need to take action and drive growth.

Powerful Real-Time Analytics

Unified web analytics, conversion reporting and revenue analysis for your up to the minute reporting and decision making needs.

First-Party Identity Resolution & Reactivation

Accurately track and activate more returning visitors, across devices over time. Proven to increase audience size and segments by over 50%. Train the algorithmic targeting on Meta to make smarter decisions with your marketing budget.

Multi-Touch Channel Attribution

Compare channel acquisition to see which channels are driving conversions. Compare first click vs last click vs any click attribution models and 1d / 7d / 28d click windows. Drilldown into each channel for detailed analysis on how campaign spend is driving acquisition.

WHY BRANDS CHOOSE UPSTACK

We looked at several competitors and talked to some customers of upstackified and their competitors. From our research, Upstackified was by far the clear winner in terms of data accuracy, customer service and pricing. After installation, we saw improvements in our data and performance.

Patrick Allers
Founder, Purusha People
UPSTACK FIRST-PARTY DATA

Improved Performance Starts with Better Data

Upstack Session enrichment and Server side tracking (CAPI) performs 35% better than the competition and 65% better than the standard Shopify integration. Leverage improved data for reaching broader, more performant audiences.

Combat Meta Signal Loss

UpStack's first-party tracker utilizes the latest techniques in Identity Resolution to replace your standard, outdated Meta data-sharing and pixels. With deep integrations into the native Shopify ecosystem, we see rapid improvements in event match quality and performance ROI in the first 30 days.

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Improved Meta Audiences

Improved audience recognition by up to 60% with UpStack Identity Resolution and PersistentID+. Ensure your web visitor sessions are identified, tracked and enriched with valuable first party data, before we forward it on to third parties channels like Klaviyo, Meta, Google, and TikTok.

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Boost Klaviyo ROI with 45% more abandonment capture

Klaviyo enrichment turns signal data into real ROI. Stop your ESP from "forgetting" visitors who have already opted in. On average, this simple integration puts 45% more volume through your abandonment flows, when they would have falled through the cracks.

Get Demo

Combat Meta Signal Loss

UpStack's first-party tracker utilizes the latest techniques in Identity Resolution to replace your standard, outdated Meta data-sharing and pixels. With deep integrations into the native Shopify ecosystem, we see rapid improvements in event match quality and performance ROI in the first 30 days.

Improved Meta Audiences

Improved audience recognition by up to 60% with UpStack Identity Resolution and PersistentID+. Ensure your web visitor sessions are identified, tracked and enriched with valuable first party data, before we forward it on to third parties channels like Klaviyo, Meta, Google, and TikTok.

Boost Klaviyo ROI with 45% more abandonment capture

Klaviyo enrichment turns signal data into real ROI. Stop your ESP from "forgetting" visitors who have already opted in. On average, this simple integration puts 45% more volume through your abandonment flows, when they would have falled through the cracks.
UPSTACK FEATURES

Drive Brand Growth with Better Data

Say goodbye to siloed and inaccurate data that is slowing you down.  Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Ditch GA4 with comprehensive web analytics

Understand how visitors interact with your website, break down traffic sources by channel and referrer. Track web KPIs like revenue per session and session conversion rate in real time.

Improve attribution with cross-device, cross-browser user identification

While the truth is that no attribution is 100% accurate, we have the highest accuracy among our competition. Leveraging the latest in identity resolution and cross-device tracking vastly improves upon simple UTM tracking.

Recover more abandoned carts with Upstack IDResolve

Missed abandonment flow opportunity is a drag on growth. Our customers send,on average, 50% more abandonment messages than their competitors because we are able to trigger abandonment to known customers who appear "anonymous". This one feature has more ROI than the monthly subscription.

In Platform New Customer CPA and ROAS

Report on NC-CPA and NC-ROAS directly in Meta ads dashboard.

Multi Touch Attribution accelerates media buying

Deeply understand and analyze your most profitable channels so you can confidently double down on what is working and cut what is not

Advanced Cohort Analysis of LTV and AOV

See your Customer Lifetime Value over time

Measure what matters with powerful analytics

Track and Analyze hundreds of KPIs, broken down by marketing channel. Track improvements in RPV, LTV, CAC and CVR over days, weeks and year

All the features you love, half the cost

We are a small bootstrapped team of data engineers, laser focused on building the meaty middle. No contracts, No sales people, No Venture Capital. Just delivering the features you want at 50% the cost.

WHY CHOOSE US

See Why More Brands Trust UpStack Data

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.  No Gimmicks.  No B.S.   Actual results at a fraction of the cost.

“My theory is that Michael has a product that was doing something slightly different than his competitors and I benefited from this tremendously financially. I’m spending six figures a month well into six figures a month and when you can get an edge on your competitors for two or three months it’s a big deal.”

Johnny Hickey
Chief Marketing Manager
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UPSTACK SIGNAL

UpStack's Enhanced CAPI Maximizes Meta Efficiency

Low Match Quality Hurts Performance and Limits Scale

Each browsing context send Meta behavioral and intent signal with fragmented data collected in the current context.
Incomplete and fragmented data is negative signal to Meta which:

Limits scale

Hurts performance

Often leads to periods of significant instability

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Meta is hard enough. Don't make it harder by feeding it incomplete data.

UpStack ResolveID uses world-class Identity Resolution techhnology to stitch together fragmented buyer journeys. Prior to sending to Meta, every event goes through ResolveID processing. Stitch together fragmented sessions and return a unified buyer profile with rich data. So your campaigns get the highest post-click intent signals for the Meta ML feedback loop

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COMPARISON

Not Just A Meta Problem

See how brands improved Klaviyo Abandonment Capture by 40% with UpStack Signal

Did you know

More than 40% of abandonment emails will never get sent because ESP's "forget" the visitor's email address?

Benefits
Other Retention Products
Only uses contacts you've collected
Won't Increase Klaviyo Bill
No Increase in Spam Rate
No negative Impact on Deliverablity
Leverages Email to Enrich Meta CAPI
No 3rd Party Data
No Long Term Contract
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TESTIMONIALS

See Why More Brands Trust

UpStack

“After testing out and surveying a number of platforms in this space, we onboarded with UpStack based on a strong recommendation. It's been a few a months now and absolutely no regrets.”

Doug
Chief Marketing Officer, Maelove Skincare

“The proof is in the email flows, one with UpStack data and one without. Makes a big difference. Onboarding was easy and Michael personally walked us through everything. Way better than I expected, fantastic solution.”

Adam
Founder, Labucq

“I didn’t think too much would happen from using the app, so I had no high expectations. I had previously used Blotout, blackcrow AI and was currently using retention dot com. They are not all direct competitors but they do somewhat the same same thing with server to server tracking. Within a few weeks I was very happy.”

John Hickey
Chief Marketing Officer, Perfect White Tee

“I've tested out a few apps to link up data. I found Upstackified the easiest and best data integration for facebook. I chose this over Omega pixel and elevar. I had a meeting with Michael and was impressed with the knowledge and willingness to help audit and ensure everything was setup correctly. I'm at the $250 a month level. Which is a fair price at the end spend level we are at.”

Cory
Founder, Aquarium Coop

“We found this CAPI to better than others that we tried. We did have some initial challenges installing due to customizations on our end - but Michael and team were excellent in working through those issues and we have been live for several months. We've had steady performance over that time and our scores in META are strong. I recommend.”

Leo Voloshin
CEO, Printfresh

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